Delivered Email

What is Called Delivered Email?
You have no doubt seen advertisements for autoresponders, email providers and list building services that tout their ability to deliver email to the intended recipients at a very high percentage rate.
We most assuredly do want our marketing emails delivered to the intended recipients and a 100% rate of delivery would be ideal. None of those who say that they have a high deliverability rate claim to deliver 100%, however.
Delivered email? What exactly is called delivered email? Are only the messages that are sent to email addresses that arent valid and bounce back counted as the ones that are not delivered?
Or, are the ones that go straight to junk mail rather than to inboxes counted as not delivered, as well?
If the recipient doesnt actually see the email, is the email still counted as having been delivered?
Today almost every person who is active to any degree on the Internet has set up email filters for whatever email service that they use. Most all email services come with some kind of filtering capability.
The free services like hotmail and Yahoo have filters that let a user choose to only have mail come to their inboxes sent from addresses that they have white listed.
Additionally, some email services automatically block email that is sent by some autoresponders so using a well-know autoresponder service is very important.
Instructing the members of your list to white list you in their email programs is another important thing that an email marketer can do.
These instructions need to be provided on the website, as well as, sent in the welcoming email after a person signs into your opt-in list.
Simply sending a confirming email is no longer the way to insure that your marketing email messages are delivered to the inbox of the recipients and not sent directly to the junk mail file.
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