Email Marketing Newsletters

Email Marketing Newsletters
If you are an email marketer and have not as yet started sending out newsletters to your lists, you need to get started doing that very thing and you need to start as soon as you possibly can.
You will find that by periodically sending out a newsletter...as opposed to a marketing email, you will be able to increase your conversion rate by a considerable percentage.
Marketing emails are sent for the sole purpose of making sales but newsletters are sent for the purposes of supplying information and promoting good will. Do not confuse the two...they are completely different.
1. A newsletter should include helpful and timely information. You should never include information about your business or your employees.
2. Make your newsletter a two-way conversation. Include a quiz (answers are on your website), or a single opinion based question that you can compile answers to and post results on your website. Give your customers a voice!
3.You can include advertisements for products but only for the ones that you are providing other information about.
The advertisements shouldnt be intrusive, however. Place them between paragraphs of your newsletter and, of course, make certain that the links work.
4. Occasionally give away something free. People really do love getting gifts. Always be sure that they must go to your website in order to get whatever the free gift is that you are offering.
If you give your opt-in list members the opportunity to share a free gift with their friends, you can use your newsletter to help build your list.
5.Dont forget to track your newsletter in the same way that you track your marketing emails. The information that you gather by tracking can help you to improve your next newsletter and help to improve your over-all conversion rate.
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